Privacy Policy

Last updated: 28 October 2026 · 日本語 · Español

What Nurture stores

By default Nurture keeps the following on your device, in its own private storage. Households and Premium cloud backup, described below, are the only things that also keep them on our server:

• The plants you add — their names, any notes you write, and the spaces you file them under
• Photos you choose to add to a plant, copied into the app's private storage
• Your care schedules — what needs doing, how often, and at what time
• Your care history — when each task was completed

What Nurture collects about you

Your plants, photos, notes, and care history stay on your device unless you export them, start or join a household, or use Premium cloud backup. Making an account does not move them. What an account, identification and households involve is described in their own sections below.

Nurture does collect anonymous usage data, through Google Analytics for Firebase, so that it is possible to see which parts of the app get used and whether reminders are working. That covers things like: the app being opened, a plant being added, a care task being completed or snoozed, a page of the plant guide being opened, and whether notification permission was granted. Some of those carry a detail, such as which kind of care a task was, or which species from the plant guide a plant is.

It never includes anything you wrote or took. Not the names you give your plants, not your notes, not your photos. It never includes your account or any identifier Nurture creates, and there is no attempt to work out who you are.

In the EEA, the UK and Switzerland, it waits for a yes. If your phone's region is set to one of those countries, Nurture asks on first launch whether to share anonymous usage data, and collects nothing unless you agree. Elsewhere it is on until you turn it off. Either way, your answer is the same switch, and you can change it at any time.

You can turn it off. Settings, under Other, has a switch called "Share anonymous usage data". Turning it off stops collection entirely rather than merely reducing it, including the automatic session and screen counts that Google's SDK would otherwise record.

This data is processed by Google. Their handling of it is covered by Firebase's privacy documentation and Google's own privacy policy.

Crash reporting is not enabled. Nurture does not collect crash or diagnostic reports on its own. The only time details about your device leave it is when you send feedback, described next.

Advertising is separate. See the section below.

An account, if you make one

You can use the core of Nurture, plants, schedules, reminders and the guide, without an account. An account is needed for plant identification, households, Premium and gifts. If you choose to make one, you sign in with Apple or Google, and Nurture's server keeps:

• Your name and email address, as Apple or Google provide them. If you use Apple's Hide My Email, Nurture only ever sees the private address Apple gives it
• An account number created when you sign up, which is how your account is told apart from others
• How many plant identifications you have used each month, including any extra ones earned by watching an advertisement, and counters that limit how often requests can be made

Subscribing also keeps your plan and when it ends against the account. Making an account does not upload your plants, reminders, history or photos; they stay on your phone as they did before you signed in, and signing out leaves them in place. Only a household or Premium cloud backup, below, puts them on our server.

The account is held with Firebase, a Google service, which runs Nurture's sign-in and server. Google's handling of it is covered by Firebase's privacy documentation. To check that requests come from the genuine Nurture app, the app asks Apple's App Attest or Google Play Integrity to vouch for it; that check says nothing about you or your plants.

The account is used only to run identification, your monthly allowance, households and your subscription. It is not used for advertising and never included in usage data.

Households, cloud backup and gifts

These are optional and need an account. When you start or join a household, or use Premium cloud backup (a household of one), the plants in it, with their notes, care history, spaces and photos, are stored on Nurture's server, and the plants of a household are seen by every member of it. Members who join choose to. Other members also see the name you gave in the app, who completed which care, and when.

• A household is run by the person who subscribes. Plants move into one only when you choose and, for a member, when the owner agrees
• A caretaker is someone the owner gives time-limited access; it ends on its date
• A gift is a one-time code, valid for 7 days. The plant is copied to the person who accepts it and removed from the giver. Nothing is sent to anyone until they accept
• Photos in a household are kept in Firebase Storage. Nothing here is used for advertising or shared with anyone outside Nurture's own service providers
• When you leave or are removed, the household's plants are removed from your phone. If a subscription ends, nothing you made is deleted; an owner's household becomes their own collection and the other members lose access
• When a plant leaves a household, because the owner moves it out or the household ends, its care history keeps the name of whoever did each care, so it still says who watered it. A plant given as a gift arrives without those names

Subscriptions

Payment is taken by Apple or Google, never by Nurture, and Nurture never sees your card details. Subscriptions are managed with RevenueCat, which processes them for Nurture. It receives your account number and the store's receipt, to tell Nurture which plan applies to you. Nurture keeps your plan and when it ends against your account. RevenueCat's handling is covered by its own privacy policy.

Identifying a plant from a photo

With an account, you can take or choose a photo and Nurture will suggest what plant it is. Nothing is sent until you choose a photo for this.

• The photo is made smaller on your phone and sent to Nurture's server, which passes it to Anthropic, an AI service, to be identified. Nurture does not store the photo. The AI service deletes it within 30 days, or keeps it for up to 2 years if its safety systems flag it, and never uses it to train its models.
• A code for your phone is sent with it, so the monthly allowance counts per phone as well as per account. It is made from your phone's own identifier (on Android, the Android ID; on iPhone, the identifier Apple gives Nurture's developer) and scrambled so it cannot be turned back into that identifier. The identifier itself never leaves your phone.

The answer names a plant and links to its page in the guide. When a suggested plant is one the guide does not yet cover, Nurture counts how often that species comes up, so it knows which to add next. That count holds the species name only: no account, no photo, and nothing about you.

Feedback you send

Settings has a Send feedback screen, and when something in the app fails, the message offers Tell us what happened, which opens the same screen. Nothing is sent unless you write a message and press Send.

When you do, Nurture sends:

• Your message, and what it is about, if you choose (a problem, an idea, or other)
• Your email address, only if you include one because you would like a reply. If you are signed in, the screen fills in your account's email for you, and you can clear it before sending.
• If you came from Tell us what happened, the error the app showed you
• A few details about your device and the app: the app version, your phone's operating system and model, how many plants and scheduled tasks you have, whether notifications are allowed, and how many reminders are waiting

The screen shows those device details in full before you send, under "What gets sent". It never includes the names you give your plants, your notes, or your photos.

Feedback is delivered through Google Forms, into a spreadsheet only Nurture's developer can see, and is used to answer you and to fix what went wrong. It is not used for advertising and not shared with anyone else. Google's handling of it is covered by the Google Privacy Policy.

Backups you create

Nurture can create a backup file containing all of your plants, schedules, history, and photos. This happens only when you ask for it.

You choose where that file goes — a folder on your device, or another app through the share sheet. Once you have shared or saved it, the file is outside Nurture's control, and how it is stored is governed by wherever you put it. Nurture never uploads this file anywhere on its own. Premium cloud backup, described above, is separate and only runs if you use it.

Permissions

Nurture asks for these only when the relevant feature is used, and each one is optional:

• Notifications — to remind you when a plant needs care. Declining means the app still works; you simply see due tasks when you open it rather than being reminded.
• Camera — only if you choose to photograph a plant.
• Photos — only if you choose a picture from your library. Nurture reads the single image you select and copies it into its own storage; it does not browse your library.
• Run at startup — so reminders survive a restart. Without it, reminders are restored the next time you open the app.

Advertising

Nurture is free, and is paid for by advertisements shown on the Today, Plants, Identify and Guide screens. They are supplied by Google AdMob, and never appear while you are recording or completing care.

To show them, the Google Mobile Ads SDK collects information about your device, which typically includes:

• On Android, your device's advertising identifier. On iPhone, Nurture never asks permission to track you, so that identifier is not available to it
• Device and app information, such as model, operating system version, and app version
• Approximate location, derived from your IP address
• Interactions with the advertisements themselves

This information goes to Google, not to Nurture. It is used to select and measure the advertisements you see. Nurture's developer never receives it, and never sees anything about your plants, because that information is never sent anywhere.

Advertisements you choose to watch. If you have used your month's plant identifications, Nurture may offer an extra one for watching an advertisement. Only then, Nurture gives Google your account number and the code for your phone described above, so that when you finish watching, Google can tell Nurture's server which account to credit. Google's message to Nurture's server, which includes your account number, is kept in the server's logs for up to 30 days and then deleted automatically.

Google's handling of it is governed by their own policies:

• Google Privacy Policy
• How Google uses information from sites or apps that use their services

Your choices. On iPhone, advertisements are never personalised. They are chosen by context, Nurture never asks to track you, and no advertising consent form is shown, because nothing it does needs one. (The usage data question above is a different thing, and appears only where described.) On Android, where personalised advertisements can be shown, Nurture asks first in the places that require consent for them, the EEA and the UK among others, using Google's consent form, and you can change your answer later from the app's settings. Android also offers controls over the advertising identifier: under Settings → Privacy → Ads, you can reset it or opt out of personalisation entirely.

Information sent to other companies

Everything Nurture sends outside your phone, who receives it, and why. Each is described in more detail in the sections above.

Children

Nurture is not directed at children and is not intended for them. It has no age-gate; if you are responsible for a child using it, note that the advertising described above applies to them as it does to anyone. Subscribers do not see advertisements.

Deleting your information

Everything you record is stored on your device, unless you chose a household or Premium cloud backup, covered under your account below:

• Deleting a plant removes it, its schedules, its history, and its photo
• Uninstalling Nurture removes all of it

Your account. Delete it from the app, under Settings, Account, Delete account, or without the app by following the steps on the account deletion page. Deleting it removes your sign-in and everything stored with the account, including a household you own with its plants, history and photos, your place in other households, your gifts, and your customer record at RevenueCat (that request is sent without waiting for an answer, and is repeated by hand if it fails). What you added to someone else's household stays there, under a member who no longer has a name. A name already kept on a plant's care history, as described under households, stays with that history. Deleting the account does not cancel a subscription; cancel it in the store. Two things are kept because they hold nothing about you: the monthly identification count for your phone, under the scrambled code described above, so that a new account on the same phone does not reset it; and counts that mention no account at all, such as how many identifications happened each day. Server logs that include your account number are deleted automatically within 30 days.

Feedback you sent. Nurture's developer also holds any feedback you chose to send. To have it deleted, email appnurture1@gmail.com; if you gave an email address with it, that is the easiest way to find it, and otherwise describe what you sent and roughly when.

Advertising. Information collected for advertising is held by Google; their policy above describes how to manage or remove it, and resetting your advertising identifier severs it from your device.

Changes to this policy

If this policy changes, the updated version will be published here with a new date. If a change affects what Nurture does with your information, the change will be described in the app's release notes.

Contact

Questions about this policy can be sent to appnurture1@gmail.com.

Nurture: plant care reminders that work offline.